Flexform — transforming a traditional product listing page into an immersive experience
Flexform has been the protagonist of Made in Italy design since the 1960s. Flexform is a family story that has unfolded over the years, characterized by a high rate of manufacturing quality, and a sober and timeless style that have changed the ways of being together and suggested new ways of living space.
An elegant, timeless and immersive product experience journey was created for high-end design oriented businesses and consumers to better honor the perfect balance of tradition & innovation inherited in the identity; to capture the wide range of custom finishes, materials and exclusive details crafted; mirror the physical showroom through various channels and artificial intelligence.
